In a Reuters interview, Activision CEO Robert Kotick talked about the state of the video game business in the current economic situation. "There's probably more opportunity for our industry than just about any other industry I can think of other than maybe bankruptcy lawyers," an apparently unworried Kotick said. The company plans share buybacks and some acquisitions, though nothing on the scale of the Activision-Vivendi merger.
The executive showed confidence in the growth of gaming during this time, noting, however, that it would grow more if consoles achieved even lower, prices. "The price on platforms today has still not gotten down to mass-market price points," Kotick said, "and I think when you're in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system."
Kotick then expressed an interest in improving Activision's performance on the Wii -- otherwise known as the console that most of the mass market owns. "In the past we approached the Wii as an extension of what we were doing on PlayStation and the Xbox and I think we can do a better job of creating original content for the Wii, and I think you'll see more of that this year." Does that mean original content like a Call of Duty, or like Big League Sports?
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